What if you stopped building everyone else's dream and started to focus on what makes you happy and start to build your own?
What if you could quit your 9-5 and be happier and make more?
What if you could finally gain the time freedom you always desired having to finally build the life that would make an actual difference to you and your family?
Now, what if I told you, you could do all of this by turning your passion into a business and you do not need any money down to invest into opening a business... Would you believe me?
(Now I am not telling you to quit your job today, but if you can start a side business to replace and then surpass your income wouldn't you want to start that today!?)
Now, let's get to it!!
In 2023 if you are not using the internet for FREE advertising and marketing of your business and making money online you're missing out! Do not think that the market is over-saturated because it's not! What will make your business different than anybody else is pretty simple... it is YOU! You bring a special unique point of view, voice, and experience to the game that others don't. Nobody can be you, besides you! This goes the same for comparing yourself to others online... you are not them! So don't try! You are doing yourself a huge disservice by not showing up to be the authentic you.
To start you need to figure out what you're passionate about and what makes you different and what you desire the outcome to be (aka the business and how you are going to make money doing it). It becomes pretty simple but can be the hardest part of this whole process... you need to "niche down" and basically this means who is your target audience. Once you figure out what you are passionate about, and your desired outcome now you need to figure out the unique spin that only YOU bring to this and who the people who can relate to this are. A lot of people I have coached have told me that their niche is that "I am a busy mom" Although you may be busy... this is not special. This is not unique and this is not specific enough.
So I have created a quick 5 step action-packed list to figure out your niche:
Your obsession & passions. Make sure you are specific. What do you research, what are you looking up, and what podcasts do you listen to? If you are obsessed with this... guess what you are not the only one!
Your personal experiences. How did you get this obsession? What experiences and or feelings did you have? Find the personal feeling behind this! This is important! People can relate to a feeling.
(optional) certifications or degrees- I say this is optional because it is not necessary at all! So many people myself included have built businesses through experiences and or surrounding themselves with people who were better in an area they wanted to be better in and continued to learn from them. Constantly seeking out knowledge in a digital age allows degrees and certificates to be optional!
What makes You, YOU! Your unique qualities to this topic even if they do not tie in will allow you to stand out! Remember you have no competition when you bring "you" to the table and are authentic because you are special.
Tribe. Your unique group of people who you relate and identify with. Dig deeper and be specific and think of a unique position. "Who are your people?"
There are 3 things you want to focus on while building a business online or offline, but specifically online. For people to want to buy anything from you online they need to: know you, like you, and trust you. It is an emotional connection you evoke around what you are selling and why they need it. Your story is so important, don't be afraid to share it because you have made it to the other side or are working to get to the other side in some cases. So the big question here is what type of content are you going to create that will do these three things?
You do not need to be an expert to turn your passion into a successful business. Where passion goes energy flows.
I want you to take action. Stop sitting there taking inaction. Go down the 5 steps from above and do a brain dump of ideas and start to mix and match your ideas. I am so excited to see where your journey starts and how it will continue to grow!
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