Build a strong brand that will draw your ideal consumers to you. It is time to stop working so hard and start to work smarter! Instead of talking to everyone and creating content for everyone, it is time to start to focus on your ideal consumers and create content for them!
Niche-ing down your brand can be incredibly beneficial in the long run as it allows you to focus on a specific target audience and hone in on their wants and needs. When you niche down, you can tailor your messaging and content to be more targeted and relevant to your ideal customer, which will help you to stand out from the competition.
Additionally, you can use your niche to create more personalized experiences for your customers, which will help to build trust and loyalty in your brand. Finally, a niche can help to define the direction of your brand and give you clarity on how and where to invest your time and resources. All in all, niche-ing down is a great way to build a stronger, more focused brand that resonates with your target customers.
If you are ready to stand out as an authority in your field you NEED to create a very specific niche... and here is why!
Attract your Ideal Clients- know why/how/what you can help with- your target solution "Jack of all trades and master of none" is not where you want to be!
Increase Conversion Rates- high numbers don't matter if you cannot convert.
Creating Content Becomes Easier- when you know how to speak to your ideal client writing copy becomes way easier
Now, I know what you are thinking... you do not want to exclude anyone! Trust me I was the same way! I knew I could help every Entrepreneur not just mamas! But, once I decided to focus on how moms struggle just differently with time management, feeling worthy, getting off the ground and so much more... I knew I could make a great impact because I have gone through what they are going through, and I won't say I have figured out everything, as I am always getting better, but I have built a successful brand that has doubled profit each year. So I want to be able to help as many Mompreneurs as I can do the same thing all while they are managing their families and being able to integrate both business and family into their daily routines.
Now that is not to say that I do not help other small business to medium-sized business owners elevate their unique brands and help with different business services and coaching as well. It means my Ideal Client is a Mom who is wanting to go into business and or is in business already! It allows me to speak directly to them and their specific pain points.
Now, are you ready to know the 5 steps to figure out your niche? Here we go!
What are your obsessions and passions? What do you research? Are you listening to Podcasts? Watching YouTube Videos? Scrolling Reels to find what? Trust me, you are not the only one!
What personal experiences have you had? What have you felt that got you to this obsession?
Do you have a certification or degree in this area (not necessary!)
What makes you- you?! "You-ness" What unique qualities or perspectives do you have on this topic? Even if it does not tie in perfectly make sure to write it down.
Who is your Tribe? These are your unique group of people you "identify" with. Who are "your people"?
Dig deep into each of these questions and write them all down. Do not start comparing yourself to anyone else in these industries because none of them are YOU! YOU have a unique approach and you bring something special! Be sure to keep an open mind and remember you are what will make your niche stand out and be different.
#1 reason why people buy is because of an emotional connection you evoke around what you are selling and why they NEED it. This is why your story is important. You made it to the other side. You do not need to be an expert you can be your #1 testimony and success story.
Now, are you ready to take action?
Let's determine your niche!
Off the top of your head could you come up with 10-20 topics? Mix and match what you wrote down. You do not need to take the obvious route. The more unique of a niche you will stand out online!
Comments